As lead designer on the Specialized Aethos 2 launch, I worked across the full campaign marketing materials, product page, and email. I built a visual system that stayed coherent across every touchpoint and kept the focus where it belonged: on the bike. While using imagery shot across the globe with 4 key ambassadors to Specialized to help lift the story of the Aethos 2 across social, and email driven campaigns. The system shipped as part of Specialized’s official 2026 Aethos 2 launch.
Art Director:
Joni Hansel
Lead Designer:
Kobi Gyetvan
Joni Hansel
Lead Designer:
Kobi Gyetvan